SB Focus was created in Paris in 1994 by Sophia Beckerman, one of the original bi-lingual and bi-cultural qualitative market researchers trained in UK research agencies.

Now based in Lyon, SB Focus operates as a full-service strategic marketing and research company working across diverse sectors in France and French speaking territories.

From the research perspective, SB Focus specialises in qualitative consumer and medical research in France. Whilst we work direct for client companies, we often conduct the French leg of multi-country studies on behalf of UK based research agencies. This necessitates a highly flexible approach tailored to meet individual client needs.

In 2009, SB Focus expanded its remit to include a media and strategic marketing consultancy service with the addition of a new partner, Andrew Christie. Here, we specialise in both B2C and B2B markets on behalf of French and International clients.

SB Focus // 46 Cours Franklin Roosevelt, 69006, Lyon, France // Tel: +33 4 78 27 66 69 // Mob: +33 6 19 72 45 96 //

Email: sophia@sbfocus.fr (Research) or andrew@sbfocus.fr (Media & Marketing)